I received an email from a potential customer some days ago that I did not follow up on correctly. I failed to follow through so I lost a sale. He sent me an email today stating that he had found what he was looking for at another location.
Will he be a potential customer in the future? I don’t know. It is possible that he won’t come back with an order since he has found a place that might be quicker to supply his needs.
So, what I have learned is that follow through in timely order in necessary for good customer relations.
My desire is to provide prompt service. This means that follow through is absolutely necessary to provide prompt service. Leaving actions for later can interfere with providing prompt service.