Attitudes open up opportunities.
Friendliness is an attitude that can open up opportunities. This life value opens paths of communication which can lead to unexpected opportunities. Let me relate a recent example.
I was in a business recently to make a purchase. I had been there before and had met some of the workers. One worker, in particular, I had not seen for a while and I commented that it was good to see her again. She had finished some training and was now using it in the business. To another one I mentioned that I had not polished a piece of petrified wood that she used as a tool to demonstrate the variety of magnification lenses. We had talked about this previously. She handed me the slice of wood to take home and polish for her. From this friendly conversation they offered to let me to bring in some of my polished rocks as samples for their customers since their customers frequently asked about such things. The owners offered to sell some of my rocks and give me the money. To be fair I would not want them to do all the work without reward. What I would rather have them do is to sell it on commission or for me to sell it to them at wholesale price and then they could mark the prices and keep all that was sold.
This would be the next step but it may not have occurred if there had not been the friendly conversation that led up to it.
So the personal value or attitude of friendliness can open unexpected opportunities.